Macy's appoints Emily Erusha-Hilleque to lead private brands

By

Benjamin Fitzgerald

Published
Mar 15, 2022

Macy's Inc. announced on Monday the appointment of Emily Erusha-Hilleque to the role of senior vice president of private brands, effective immediately.

Erusha-Hilleque has been entrusted with the leadership of the U.S. department store's ​private brand design organization, including apparel, center core and home design teams, as well as driving the private brands strategy in partnership with Macy’s merchandising and sourcing teams.

She will report to Nata Dvir, chief merchandising officer of Macy’s, the New York-based Macy's said in a press release.

“I am thrilled to welcome Emily to our winning team. She is joining Macy’s at an exciting time in our transformation. We are building on our strong legacy to create a portfolio of private and market brands that are compelling, unique and appeal to both our current and future customers,” said Dvir. “Establishing our private brand portfolio as our differentiator is a key tenet of the Win with Fashion and Style pillar of our Polaris strategy."

​Erusha-Hilleque joins Macy’s from Target Corporation, where she most recently served as the design director of ready-to-wear, young contemporary private label, design partnerships. Here, the fashion veteran was responsible for building and growing Gen Z- focused private label, Wild Fable, and designer collaborations including Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson, and Lego.

"Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies," added Dvir.

"She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories. I know she will be pivotal in propelling our merchandising transformation forward.”