LVMH Luxury Ventures invests in Aimé Leon Dore
LVMH continues to snap up new brands, making its discreet entry into the streetwear market, by way of its Luxury Ventures arm. Part of the French luxury group, the investment firm has a history of taking minority stakes in emerging brands with future potential. Now, its latest investment is in American brand Aimé Leon Dore, the streetwear label founded in 2014 by Teddy Santis, in Queens, New York.
Blending street style and retro-chic, Aimé Leon Dore is considered one of the coolest brands right now. Its designer, Teddy Santis, named this summer as creative director of New Balance's Made in USA line, has rapidly rose to fame on the New York scene, thanks to his brand's authentic and quality products at accessible price-points, as well as diverse collaborations with Kith, Puma, Timberland, Woolrich, Paraboot, New Era, Clarks and Porsche.
In a brief press release, Aimé Leon Dore confirmed the minority stake investment, saying that it "will continue to operate in an independent manner from its office in New York, with the support of LVMH Luxury Ventures."
Aimé Leon Dore looks to accelerate its expansion with the investment.
"LVMH's vast network of global industry leaders and its rich history of growing exceptional and legendary brands provide a truly unique partnership opportunity to fuel Aimé Leon Dore's next chapter of growth," said Santis.
Aimé Leon Dore joins LVMH Luxury Ventures vast roster of brands, including Hodinkee watches, the Stadium Goods marketplace and Gabriela Hearst, another New York house that is on the rise.
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