×
1 696
Fashion Jobs
FUSION SPRINGBOARD
Junior Merchandise Planner And Allocator
Permanent · Melbourne
DAVID JONES
Merchandise Planner- Country Road Childrenswear
Permanent · Melbourne
PUMA
Field Account Manager Sports Licensing
Permanent · Moorabbin
DAVID JONES
Visual Merchandising Manager - David Jones Doncaster
Permanent · East Melbourne
DAVID JONES
Assistant Visual Merchandising Manager - David Jones Chadstone
Permanent · Melbourne
DAVID JONES
People Business Partner
Permanent · Melbourne
ON RUNNING
Warehouse Specialist / Supervisor
Permanent · MELBOURNE
DAVID JONES
CRM Email Developer - Country Road
Permanent · Melbourne
DANGERFIELD
Dangerfield Area Manager
Permanent · Perth
SPORTS GIRL
Group Loss Prevention Manager
Permanent · Melbourne
FUSION SPRINGBOARD
Group Finance Manager
Permanent · Melbourne
DAVID JONES
Supply Chain Analyst- Country Road Group
Permanent · Melbourne
ESTEE LAUDER
Mac - Cosmetic Consultant - Wollongong/Shellharbour - Part Time
Permanent · South Coast
JUST JEANS
Regional Manager - Just Jeans
Permanent · Christchurch
FUSION SPRINGBOARD
Area Manager - Vic
Permanent · Melbourne
JD SPORTS
Assistant Warehouse Manager (Afternoon Shift)
Permanent · Homebush
JD SPORTS
CRM Executive
Permanent · Haymarket
JD SPORTS
Area Manager - Qld
Permanent · Brisbane
DOTTI
Product Supply Coordinator - Dotti
Permanent · Melbourne
DAVID JONES
E-Commerce Specialist- Witchery
Permanent · Melbourne
ESTEE LAUDER
Mac - Casual Retail Consultant - Myer Carindale - Freelance /on Call
Permanent · Brisbane
ESTEE LAUDER
Mac Retail Consultant - Myer Carindale -Ppt _ Maternity Leave Contract Until May 2023
Permanent · Brisbane
Translated by
Nicola Mira
Published
Jun 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste steps into Web3 with UNDW3 NFT drop

Translated by
Nicola Mira
Published
Jun 14, 2022

Farfetch is accepting cryptocurrency payments, Nike has snatched up digital acreage in the Roblox metaverse, Eleven Paris has deployed a strategy based on NFTs and cryptocurrencies: regardless of size or market segment, fashion brands are upgrading their digital strategies and testing new ideas on the Web3 environment, the internet’s latest evolution involving shared ownership of virtual assets.


Lacoste


Lacoste first dipped its toes in the water by establishing a presence in and collaborating with Minecraft, creating a collection themed on the videogame, and a Croco Island within it. The French sportswear label's most recent initiative was launched on Tuesday, and is called UNDW3 (pronounced ‘under water’), described as “a journey allowing [Lacoste] community members to experience collaborative fashion in a new creative way.”

The UNDW3 experience will evolve over time, and its members will be able to contribute personally to it. To do so, the MF Brands-owned label has set up its own server on the Discord platform, which Lacoste is keen to use as a venue for fan-led debate and creativity. To kick it all off, on Tuesday Lacoste dropped a collection of 11,212 NFTs, a nod to the L1212 polo model, the first created by René Lacoste. The NFTs, featuring the image of a crocodile breaking the waterline, are offered at a price of ETH0.08, approximately €95 each. They are designed to give buyers privileged access to Lacoste's future Web3 initiatives. 

“UNDW3 attests to our desire to accompany the phenomenon of decentralization driven by Web3, and bears witness to our ambitions in this area as well as to the power of our brand: to bring together our communities and connect cultures around the crocodile [logo], a true rallying sign throughout the world, by proposing an experiential, interactive and co-creative universe,” said Catherine Spindler, chief brand officer at Lacoste.

The UNDW3 community will enjoy a number of benefits: “collectors [of UNDW3 NFTs] will be able to access a pioneering ecosystem as well as digital, physical and experiential benefits from the Lacoste world, such as co-designed products reserved exclusively for them,” added Lacoste in a press release.

UNDW3 therefore seems to be a stepping stone for Lacoste, as the label is keen to explore the possibilities of Web3 in the coming seasons.

Lacoste reportedly generates a total revenue in excess of €2 billion, and is present in 98 countries with 1,100 monobrand stores.

Copyright © 2022 FashionNetwork.com All rights reserved.