La Maison Couture opens Selfridges pop-up featuring nine ethical jewellery brands

By

Nigel TAYLOR

Published
Feb 1, 2023

London department store Selfridges and ethical fine jewellery boutique La Maison Couture have partnered to launch ‘Selfridges’ 2D Energy’, a pop-up campaign of creative talent celebrated both in store and online running until 26 February.

La Maison Couture has unveiled an exclusive selection of its ethical fine jewellery and sustainable jewellery brands. This includes a visual 2D display, featuring a mix of contrasting sustainable materials and eye catching aestheics, to “showcase the talent and creatvity of their positve impact designers”. 

“In an industry that is known for its harmful impacts on people and planet, this is such a momentous opportunity for us to promote positive impact brands and the need for best-practice in the jewellery sector,” said Tania McNab, founder & CEO of La Maison Couture. 

She added: “Our ongoing partnership with Selfridges is extremely important to us in terms of our aligned vision to disrupt, inspire and educate consumers to think more carefully about people and planet and change the way we shop.”

The curated selection of responsible jewellery designers to feature in La Maison Couture’s showcase include: Sonia Petroff; Miphologia Jewelry and Matilde Jewellery, Azza Fahmy;  India Mahon and AnaVerdun London; The Rock Hound; Samantha Siu; and La Maison Couture X Tomasz Donocik London.