LVMH invests in menswear brand Herringbone & Sui

French multinational luxury goods conglomerate LVMH Moet Hennessy has invested $600,000 in Mumbai-based menswear brand Herringbone & Sui. The investment was led by Ravi Thakran, managing partner and chairman of L Capital Asia and Payal Jauhar, associate group representative director for LVMH India and West Asia, The Economic Times has reported.

The company which was founded in 2014 by Kabir Mehra and Samarth Hegde, makes made-to-measure menswear at reasonable prices.

"We are a highly tech-enabled business, touching everything from our shopping platform, which now includes an in-store styling app, to our production systems. We manufacture and ship all our orders out of our own factory, so having the right systems to manage that is critical. We also rely heavily on data to ensure we are able to fully benefit from our compressed product lifecycle," said Samarth Hegde, co-founder of the company.

The brand will use the additional capital to launch its own stores for an omni-channel play.