L'Oréal strives for transparency with 'Inside Our Products' platform

In the interest of transparency with its customers, the L'Oréal group announced the launch of the "Inside Our Products" platform, Friday, June 21, available in French and English.

The website provides consumers with information about what goes into the group's cosmetics and what ingredients it uses.

L'Oréal Paris, Kiehl's, Maybelline New York, Yves Saint Laurent Beauté, Lancôme and Biotherm are just some of the brands belonging to the L'Oréal group, each year offering consumers a multitude of products, from makeup and face and body care to fragrance and sunscreen.

L'Oréal has now launched a platform giving customers access to information about what's in the firm's cosmetics, the ingredients it uses, and the group's commitments to safety.

The platform sheds light on to the way in which products are formulated and manufactured. Among the ingredients in the spotlight, L'Oréal focuses in particular on parabens, palm oil, sun filters, permanent oxidative hair dyes, silicones and mineral oils.

Each ingredient is accompanied by a detailed information page explaining its origin, its various uses, and, if necessary, the reasons why it may be questioned. Plus, the pages let users know how such ingredients are listed on product packaging for easy identification.

L'Oréal also provides a contact form for web users' questions on the subject. The platform, which is due to evolve over time, is available in French and English.