Oct 3, 2018
Kaia Gerber snapped up by YSL Beauté
Oct 3, 2018
The US supermodel has been chosen to act as the ambassador for the prestige French makeup brand. She will kick off the new role by fronting a campaign for the label's ‘Rouge Volupté Shine' lipstick next January, before stepping in front of the camera to represent its signature ‘Touche Éclat' concealer and ‘Mascara Volume Effet Faux Cils'.
YSL has been teasing the news via Instagram, sharing close ups of the 17-year-old with its 4.7 million followers and revealing that she will be its youngest ambassador yet.
Gerber is not the only famous face to be snapped up by YSL recently: actress and singer Zoë Kravitz is also on the brand's books as a global makeup ambassador, while Maroon 5 frontman Adam Levine also works as the face of the company's men's fragrance division.
The news comes at a busy time for the 17-year-old star, who is the daughter of supermodel Cindy Crawford. The teen has had a show-packed Fashion Month this season, taking to the catwalk for Saint Laurent, Valentino, Prada, Fendi, Moschino and more. But despite being a major fashion star, she also has prior experience in the beauty sector, having been unveiled as the face of the ‘Daisy Love Marc Jacobs' fragrance earlier this year.
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