Joe Browns launches recycled swimwear offer

By

Nigel TAYLOR

Published
May 13, 2022

Fashion and lifestyle retailer Joe Browns has launch its first ‘recycled’ summer swimwear collection.

Spanning 16 pieces and priced £18-£45, the collection's polyester fabrics are made from recycled plastics and offer a choice of swimsuits, bikinis, tankinis, bustiers, panelled briefs and skirts.

The bespoke designs within the collection “take inspiration from holiday styles of the 1960s, the rain forests of Papua New Guinea, and vibrant bohemian vibes”… all translating to strong standout prints”.

The entire range “includes subtle, internal architectural and design features" such abdominal support, underwiring, ruching, adjustable straps and removable pads.

Louise Harrison, Joe Browns’ swimwear buyer, said: “It was important to create a swimwear range that first and foremost, looked great, felt wonderful to wear and featured the amazing prints that our customers love. 

“When sourcing the fabric, we found this incredible recycled plastic/polyester mix that means Joe Browns and our customers can do a little bit for the environment while shopping water-worthy pieces for their summer wardrobe. These are all positive moves in our steps to becoming more sustainable.”

The wider womenswear collection also contains sustainable content, with denim dresses, jeans and shorts including recycled polyester.