×
1 258
Fashion Jobs
COSMAX PRESTIGE BRANDS
Junior Brand Manager
Permanent · BANKSMEADOW
CITY BEACH
Fashion Buyer
Permanent · BRISBANE
ESTÉE LAUDER COMPANIES
Area Sales Manager - Sydney
Permanent · Sydney
DAVID JONES
Digital Marketing Manager- Politix
Permanent · Melbourne
L'OREAL GROUP
Brand Manager
Permanent · Melbourne
ESTÉE LAUDER
Consumer Marketing And CRM Manager - Estee Lauder
Permanent · Sydney
ESTÉE LAUDER COMPANIES
Area Sales Manager - Victoria
Permanent · Melbourne
DAVID JONES
Loss Prevention Officer - Full Time - Macquarie Centre David Jones
Permanent · North Sydney
DAVID JONES
David Jones - Logistics Support Manager - Hay st Mall
Permanent · Bayswater
DAVID JONES
SEO Lead
Permanent · Melbourne
DAVID JONES
CRM Loyalty Specialist - Country Road Group
Permanent · Melbourne
L'OREAL GROUP
Demand Planner
Permanent · Melbourne
L'OREAL GROUP
Business Development Executive
Permanent · Adelaide
L'OREAL GROUP
Business Development Executive
Permanent · Brisbane
L'OREAL GROUP
Business Development Executive
Permanent · Perth
L'OREAL GROUP
Business Development Executive
Permanent · Melbourne
DAVID JONES
Marketing Manager - Amex Alliance
Permanent · Melbourne
L'OREAL GROUP
National Account Manager - Pharmacy
Permanent · Melbourne
L'OREAL GROUP
Key Account Supply Chain Manager
Permanent · Sydney
DAVID JONES
Loss Prevention Officer Opportunity at Our David Jones Burwood Store
Permanent · Sydney
L'OREAL GROUP
National Business Manager (Grocery)
Permanent · Melbourne
DAVID JONES
Knitwear Garment Technician - Trenery
Permanent · Melbourne
Published
May 11, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jane Lewis rebrands her Goat label

Published
May 11, 2021

The upscale Goat womenswear label has been rebranded as Jane with founder Jane Lewis selling her Goat trademark to Goat Group for an undisclosed sum.


A look from the new Jane pre-fall collection



It will be known as Jane Atelier in its url and on social media and within a few months she will cease using the Goat name altogether. However, the move to the new name has already begun with Wednesday set as its official debut, and the recently-unveiled pre-fall collection using the new Jane name.

The move ends a long-running legal spat that at one point had seen Lewis winning a US injunction preventing sneaker platform Goat Group from selling clothing. Lewis launched the trademark infringement suit in late 2019 and it came as Goat Group raised millions of dollars in investment funds to help it move into the clothing segment.

The move makes sense given the David and Goliath nature of the battle with the giant size of Goat group dwarfing that of the womenswear label. Taking her own name also personalises the link between the designer and her label.

However, while Jane Lewis’s business may be a small company it has a high profile given the celebrity clients who’ve worn its dresses. They’ve included paparazzi magnets the Duchesses of Sussex and Cambridge (the former Meghan Markle and Kate Middleton).

Copyright © 2021 FashionNetwork.com All rights reserved.