In The Style's Deborah James T-shirt raises £0.5m for cancer chairty

By

Nigel TAYLOR

Published
May 27, 2022

It only launched last week, but the ​ x In The Style collection in aid of The Bowelbabe Fund for Cancer Research UK has already raised £500,000.

The funds have been raised through the sale of the Dame Deborah James’ ‘Rebellious Hope’ T-shirt, the first item to be unveiled to customers from the collection, as well as from the sale of products within the full collection during the evening of its launch on Thursday.

“The amount was raised over just one week, reflecting the huge amount of support of In The Style’s customers and those that have followed Deborah’s inspirational journey,” said In The Style.

The collection comprises 18 products and is available in sizes 6-28. It includes dresses, skirts, blazers, shirts and blouses, T-shirts and hair accessories.

In The Style founder and chief brand officer Adam Frisby added: “I want to say a huge thank you to both In The Style and Deborah’s followers for the huge support they have shown. It will make such a huge impact.

“It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for… and we look forward to raising even more important funds over the coming weeks.”