Herschel Supply opens its first European store in Paris

By

Olivier Guyot

Translated by
Nicola Mira

Published
Apr 21, 2016

Herschel Supply has reached a milestone in its European strategy. The backpack and luggage brand was founded by Lyndon and Jamie Cormack in 2009, and is set to open its first European store on 5th May. For this first retail outlet the brand has chosen Paris, and a highly visible location within it: it will set up shop in a 100 m² space in the Forum des Halles.

The store's interiors are bright and sleek, with an off-white floor and shelves in light-coloured wood. The colour palette will feature brass, white, grey and birch wood.

The Canadian brand is distributed in France by Dunes Distribution. Herschel Supply claims a network of over 4,000 stores worldwide, while no details are available about its revenue.