Gwen Stefani's Gxve Beauty launches social selling platform

By

Benjamin Fitzgerald

Published
Sep 7, 2022

Gwen Stefani's cosmetics brand Gxve Beauty announced on Tuesday the launch of its social selling platform.

Dubbed the 'Gxve Community', the browser-based platform allows consumers to interact, share ideas and sell Gxve products while earning 30% commission.

​Selected ambassadors, also known as 'Gxvers', will be granted access to the proprietary brand platform, and there is no minimum social media following required to become an ambassador, according to the company.

The platform offers both discovery and financial incentives, with Gxvers gaining exclusive access to videos from Stefani, product education and application tutorials, social content and product images and the ability to share and engage in brand polls and chats. From here, Gxvers will receive commission on any items sold via their ambassador link.

"Gxve Beauty is the next chapter of my life. It's an extension of my passion for being creative, for finding identity and being artistic. Makeup gives you the freedom to play the roles you want to play," said Gxve Beauty founder, Gwen Stefani.

"I've dreamed about the day of launching the Gxve Community and now it's here. I wanted to partner up with the people who have been my partners all along. We've always had this exchange of love, whether it be through the music I've written or fashion and now beauty. If you love makeup and you love to be your own individual, you're going to love this community and I can't wait to see what everyone creates."

​The Gxve Community is accepting applications at GxveBeauty.com.

Founded in March by multi-hyphenate Gwen Stefani, Gxve Beauty is a clean, high performance color cosmetics brand that promotes community mindedness, individuality and self-expression.

Gxve Beauty is currently sold nationwide at Sephora, Sephora.com and GxveBeauty.com.