Glossier releases first Glossiwear drop

By

Gabriella Lacombe

Published
Jul 18, 2019

After an initial tease on Instagram, Glossier has released the first drop of its Glossiwear apparel.

“Pieces that fit into your everyday life,” the company wrote in a mailer. “Available in limited quantities for a limited time.”

Products include hair accessories, a bag, slide sandals, a long-sleeve shirt, a hoodie and a baseball cap decorated with the word ‘Glossier,’ with prices ranging from $10 to $45. A testament to the cult brand’s popularity, the Glossiwear long-sleeve shirt, hoodie and hat are already sold out. 

The Glossiwear reveal marks the latest category launch for the billion-dollar company, which was one of the first to be featured on Instagram’s @shop page, launched in May. The collection of apparel joins the company's range of skincare and personal care products, core cosmetics line, and Glossier Play.