Gant is the new official outfitter of 24 Heures of Le Mans

By

Christel Divert

Translated by
Susan Spies

Published
Jun 1, 2017

Gant has signed a three-year partnership with the famous motor race as the event's official outfitter. For the race's next edition on June 17 and 18 in Le Mans, some 300 racetrack personnel, from hostesses to officials, will be sporting uniforms by Gant. Only the uniforms of the pit crews are not covered by the sponsorship.

As part of its new racetrack role, Gant unveiled a capsule collection earlier in May, "24 Heures Le Mans", available on its e-shop, in its own stores and in multi-brand and department stores.

While the shirt is the centerpiece of Gant's range, it has added other pieces to this capsule collection, including a polo shirt, jacket, pants and accessories. Tech Prep was recruited to pitch in on this capsule, a brand specialized in casual attire made of high-tech sports fabrics that are breathable and fast drying.

The brand known for its preppy style retails in 70 countries. Its store network includes 750 own stores and more than 4,000 multibrand or department stores. The American label counts 30 of its own stores operating in France.