Farfetch names star marketer Nick Tran as CMO

By

Sandra Halliday

Published
Apr 20, 2023

Farfetch on Thursday announced the arrival of Nick Tran as its Chief Marketing Officer and said he “brings deep, award-winning experience in engaging with core Gen Z and Millennial customer segments at TikTok.”

It added that he “has a distinct track record of creating highly popular cultural moments, growing a loyal consumer base and building communities, and his appointment will help Farfetch evolve its next chapter of marketplaces”.

He was most recently Global Head of Marketing at TikTok, where he oversaw the company's B2C marketing organisation, including global brand strategy, strategic partnerships, paid media, social media, and organic content. Previously, he served in executive marketing positions at Samsung and Hulu.

Based in London, he’s reporting to Chief Marketplace Officer, Edward Sabbagh, and will oversee all global marketing functions for the firm’s Marketplaces. 

Tran has more than 20 years of experience “building brands, developing high-performing teams and creating innovative marketing strategies”. 

In addition to winning multiple Cannes Lions marketing awards, he was named a 2021 AdWeek ‘Brand Genius’ and, in the same year, one of Forbes' ‘Most Influential CMOs’, a Campaign Top 50 CMO’, and was inducted into the  Advertising Hall of Achievement. 

He’s currently also a Henry Crown Fellow, contributing to the programme run by The Aspen Institute charity that fosters young business leaders. 

He said of his new role that “the relationship between the consumer and brands continues to evolve and it's more important than ever to create lasting and palpable impressions. This is an exciting time to be joining Farfetch and be able to shape the connections between the curators, creators, and customers of luxury fashion”.