Digital experience platform Contentsquare buys Pricing Assistant, Clicktale

By

Matthieu Guinebault

Translated by
Nicola Mira

Published
Jul 5, 2019

Contentsquare, a French digital experience platform specialised in data analysis on consumer behaviour has made its first two acquisitions, buying Paris-based e-merchandising solution provider Pricing Assistant and Israeli firm Clicktale, a competitor of Contentsquare in the field of user experience metrics.

“There currently is no other experience analysis platform capable of integrating the effects of price and merchandising into consumer behaviour analysis,” said Jonathan Cherki, CEO of Contentsquare, commenting on Pricing Assistant’s acquisition. Pricing Assistant was created six years ago and among its clients are Rakuten, Alltricks, Mr Bricolage and more.

However, Contentsquare's most significant acquisition is that of its Israeli competitor Clicktale. The latter has clients like Dell, RBS and T-Mobile, taking the two firms’ combined number of international clients to 600, of which 30% are said to be ranked among the Fortune Global 100.

“The merger of Clicktale and Contentsquare creates a digital data gold mine which will enable companies to interpret and forecast the impact of all types of digital elements - including content, price and product - on consumer behaviour,” said Cherki. “These unique metrics are increasingly useful in activating personalised digital experiences in real time, via an eco-system of over 50 partners between merchants and tech companies,” added Cherki.

Contentsquare was launched in 2012 and among its clients are LVMH, Sephora, Samsung, Rakuten, Nissan and Salesforce. The firm operates offices in Paris, London, New York, Munich and San Francisco, and since its creation it has raised about €120 million in capital to finance expansion.