DejaWooo launches global pre-owned fashion search engine

By

Jennifer Braun

Published
Mar 29, 2023

Pre-owned fashion tech company DejaWooo unveiled this month the most comprehensive global pre-owned fashion search engine, now available on Dejawooo.com. 

The platform allows consumers to search, browse and compare over 1 million luxury and designer products from over 3,000 brands listed across leading and boutique resale platforms including Vestiaire Collective, Lampoo, The Luxury Closet, Designer Revival, What Goes Around Comes Around, Collector Square and more. 

“We are thrilled to finally launch our search engine on which our teams have worked incredibly hard” said DejaWooo co-founder Chen Liang. “Pre-owned fashion is one of the fastest growing industries in the world, yet the shopping experience for consumers still has a long way to go. With our platform, consumers can start their shopping journey with the most complete overview of authenticated premium and luxury fashion items around the world at the click of a button.” 

The Hong Kong-based company launched in 2021 after receiving its pre-seed investment, with the aim to bring convenience and transparency to the world of pre-owned fashion. Since launch, its website has seen strong organic growth with a grassroots following of over 40,000 fashion-lovers across its Chinese social platforms RED, WeChat and Weibo. 

Co-founder Gregory Cole added: “Beyond offering unique and rare fashion items not available on the high-street, pre-owned fashion represents an opportunity for the industry to embrace more sustainable pathways. Our vision is to contribute to this sustainable shift by building consumer trust while offering brands and partners an evolving picture of pre-owned fashion shopping trends.”

Looking ahead, the company said it is also exploring partnerships with sustainable and upcycling organisations to reduce fashion’s environmental impact.