Credo Beauty acquires clean beauty retailer Follain

By

Jennifer Braun

Published
Oct 19, 2022

Credo Beauty announced on Tuesday the acquisition of Boston-based clean beauty retail brand Follain. 

As part of the acquisition, Credo will absorb Follain's online retail business and storefront in Beacon Hill, while the Follain-branded skincare line will become part of Credo's owned brand portfolio. 

Likewise, Follain founder and CEO, Tara Foley will support Credo as an advisor over the coming months and will continue her work consulting purposeful beauty and CPG (consumer packaged goods) brands, following the transition. 

"The acquisition of Follain, a like-minded company with a shared mission, is an important step forward for Credo and the clean category," said Credo CEO, Stuart Millar. 

"Solidifying Credo's clean beauty leadership position allows us to scale our impact in a meaningful way, and we are excited to continue to advocate for change in a highly under-regulated industry.”

Follain will join Credo’s existing portfolio of brands including Exa and mineral sunscreen collection, EleVen by Venus Williams. Follain customers will be welcomed to Credo, which currently operates a robust online business, along with ten stores across the country.

Founded in 2014 by the late Shashi Batra, and beauty industry veteran, Annie Jackson, Credo was born to create a cleaner, more sustainable, and more ethical beauty industry, and is today recognized for its strong standard in beauty. The move to acquire Follain supports Credo's goal to create a single standard. 

"Since inception, Credo and Follain have been on a parallel path, whether related to clean beauty leadership, affecting positive change in the industry or providing a platform for a brand community that is dedicated to conscientious brand creation," added Jackson. "This is an important milestone that furthers our commitment to the health of people and the planet.”

Looking ahead, Credo also said it plans to open a new location in Larchmont Village in Los Angeles.