Courrèges opens second store in Paris

By

Dominique Muret

Translated by
Nicola Mira

Published
May 24, 2021

Courrèges is expanding its Parisian presence. The French ready-to-wear label owned by Artémis, the Pinault family’s investment company, has announced the opening of a second store in the French capital, at 119 rue Vieille-du-Temple in the Marais district, in the 3rd arrondissement.

This new opening follows the relatively recent renovation, in September 2020, of Courrèges’s long-established boutique at 40 rue François 1er, in the heart of Paris’s luxury shopping district. A renovation project that was commissioned to Belgian architect Bernard Dubois, who is also taking care of the new store.
 
The Marais store is smaller than the rue François 1er flagship (a retail area of 55 m2 compared to the latter’s 232 m2), but it features the same monochrome, futuristic style. The interiors are all done in starkly clinical white, with an abundance of rounded shapes and plush fitting rooms, while shelves and other furniture are one with the décor, rising up from the ground. A succession of chrome-framed mirrors adds a nightclub feel to the interiors.

A look much appreciated by Courrèges’s new creative director, Nicolas Di Felice, who unveiled his first collection on March 3 at the Station - Gare des Mines venue in Paris. For the inauguration, an advance preview selection of jewellery from the label’s Fall/Winter 2021-22 collection will be available at the new store.