Copenhagen trade shows to span six days this summer

By

Anaïs Lerévérend

Published
Jul 30, 2014

Copenhagen fashion week will once again hold appointments with buyers. From August 3 - 8 trade fairs will take place at the same time as fashion shows. CIFF and Vision will start things off, spanning the first four days, while Gallery will take place over the last three. 

Following a winter edition that was generally considered difficult for the three shows, including Gallery, which recorded flat attendance numbers following several season of growth, summer will serve as an opportunity for both small and large adjustments. For CIFF and Gallery, new areas have been added, while Vision has changed locations in order to return to its roots and to refocus.

From August 3 - 6, the latter will take place in Øksnehallen, the exhibition space it occupied before the merger between CPH Vision and Terminal 2 in 2012. The trade fair has almost been cut in half, with 140 exhibitors, as it refocuses on the Scandinavian markets. Vision intends to "conquer" Danish buyers with its new set-up. 

At the same time, the largest fair, CIFF will continue its focus on the luxury segment. In addition to the "Crystal Hall”, which has been dedicated to the segment for the past four editions, the areas Lab and Sleek will also be launched in order to better serve various product categories. The Crystal Hall will remain largely devoted to designers, while Lab will be more focused on menswear and streetwear, while Sleek will concentrate on luxury products for women. At the same time, core brands and childrenswear will of course remain at the heart of the show.

By placing itself at the end of fashion week, Gallery has chosen to distinguish itself by shifting its dates relative to two other events. From August 6 - 8, the newest and most cutting edge of the trade fairs will once more take place in Copenhagen’s Forum, even while adding a space in the Royal Academy of Music for the first time. With the additional 22,000 square feet and a new layout for the main hall, the show will host hundreds of new brands, reaching 400 in total. As the show continues to grow, it is aiming itself at an ever more international audience. It has strengthened its teams in order to reach a new goal: 70% foreign attendance, having reached a record 61% last winter.