Coach launches new "Coach Pups" campaign

By

Cajsa Lykke Carlson

Published
Jun 24, 2015

Coach, the American accessory and lifestyle brand, is focusing on man's best friend with its newest advertising campaign.

The campaign is called "Coach Pups" and was shot by Steven Meisel. The first pup to be featured is singer Lady Gaga's Miss Asia Kinney, who models the Edie and Rucksack bags.

Each ad will focus on capturing the dogs' unique personalities, and the campaign launches in July, with more dogs to be revealed later.

Lady Gaga commented: "I am so proud of Miss Asia! She's a natural in front of the camera, and we're both so excited that the iconic Steven Meisel shot her for Coach's pup campaign! I really love getting to watch my best friend be a star."

Stuart Vevers, Creative Director at Coach comments, "I’ve never had so much fun on a shoot. The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie—the dog that starred in the TV series Frasier—to create something joyful, with humor and character. That’s a spirit that’s uniquely at the heart of Coach."