Calvin Klein taps Troye Sivan for Pride 2023 campaign

By

Benjamin Fitzgerald

Published
Feb 7, 2023

U.S. fashion brand Calvin Klein announced this week its new global Pride 2023 collection and 'Feel Pride' campaign, starring Australian pop singer Troye Sivan, as well as ​First Nations model, Nathan McGuire, and Māori model, Manahou Mackay.

Shot by Joe Brennan in Sydney, the campaign is designed to celebrate the "euphoria" linked to the LGBTQIA+ community for Pride, highlighted by the bright colour palette and bold designs of Calvin Klein’s new Pride 23 Collection ‘This is Love’.

This Is Love updates Calvin Klein’s signature underwear and apparel with vibrant colours and new cuts. Classic underwear fits are reimagined with limited-edition colours and a distinctive new logo-band, while tee shirts, muscle tees and a sleeveless hoodie feature vibrant graphics emblazoned with 'This Is Love'.

Denim shorts and truckers are embroidered with the phrase for a celebratory twist on our classic apparel. New additions to the collection include a bodysuit, cropped and double-layer tees and standard and asymmetrical tanks.

As an extension of the campaign, Calvin Klein has also collaborated with First Nations artist Jake Simon, to create an exclusive local capsule collection, marking the brand's first collaboration with a First Nations artist.

“Being a proud gay man, the colours and meaning behind the palette really resonate with me,” said
Jake Simon. “The motif of joining circles represents community, while arrow shapes are both journey
and warrior. The shapes and the meaning behind this speak volumes, representing the minorities
within the community who are strong and resilient and showing that love wins.”

The collections are now available to purchase at calvinklein.com.au and select Calvin Klein stores.