CHIC Shanghai trade event moved to October 9-11

Asia's leading trade fair for fashion and lifestyle CHIC Shanghai, slated to take place on August, has been postponed to October 9-11, 2021 due to increased precautionary measures. Around 500 brands from the Chinese fashion market, had registered to showcase at the August event and close to 60,000 visitors were expected to attend.

The fair has been taking place physically since July 2020, always in compliance with safety and hygiene regulations and various digital platforms were also set up in parallel.

“As the most important meeting place for the fashion industry in China, the safety of all exhibitors and visitors of CHIC is our top priority. For this reason, we have decided to postpone the next edition of CHIC in Shanghai to October in order to support the measures to combat the pandemic and enable all stakeholders to participate safely and efficiently,” said Chen Dapeng, president of China National Garment Association and CHIC - China International Fashion Fair.

The expected 60,000 visitors will be able to attend seminars and workshops on current topics such as Recognition and New Opportunities of New Retail in AI Fashion or 2021 Maker of Silk Road & Innovation of Design Infinity and the Innovation and Entrepreneurship Competition of China Textile & Apparel SME.

As the fashion capital of China, Shanghai has long been established among international fashion hotspots. With the additional trade fair edition in the boom town of Shenzhen, CHIC is opening up further access to the fashion and retail clusters in the growth regions of southern China, Hong Kong and Macau.

In parallel to physical participation, CHIC has developed solutions for digital participation via the CHIC digital platforms, as well as a range of innovative hybrid options that effectively combine digital communication and product presentation.

After CHIC Shanghai in October, the next edition of CHIC will take place from November 3-5, 2021 in the southern Chinese metropolis of Shenzhen.

The Chinese market continues to develop positively as retail sales of consumer goods rose by 23 per cent in the first half of the year, and growth of 13.9 per cent was announced for the second quarter. The trend towards premiumisation in the fashion market is being further fuelled by China's growing middle class, which will make up 65 per cent of households by 2027. High-quality niche brands are particularly popular with young, fashion-conscious consumers.