Banana Republic launches new home categories

By

Jennifer Braun

Published
Mar 28, 2023

Gap-owned fashion brand Banana Republic is once again expanding its offering with the launch of a growing 'BR Home' collection, available online and in select stores in the United States. 

First introduced last fall, BR Home offers a selection of new home categories that are crafted by artisans and craftspeople from around the globe, exclusively created and curated by Banana Republic.

The spring collection features bedding, rugs, pillows, and decor with items made from high-quality materials and natural fabrics, such as fine European linen, plush cotton cashmere, and organic cotton. Prices range from $40 for a washed cotton pillowcase sets to $7,550 for its luxurious handwoven, oversized rugs made in the Atlas Mountains of Morocco.

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“Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives,” said Sandra Stangl, president and CEO of Banana Republic. “Banana Republic is a destination for discovery, adventure and imagination.”

“Discovery and self-expression are an integral part of our customers’ lives at home, work and away,” added Aaron Rose, head of commerce & experience for Banana Republic. “We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”

The expanded collection builds on last fall’s launch of 'Art, Curated by Banana Republic', a collection of exclusive works from artists and photographers.

Last spring, Banana Republic equally launched its first-ever baby collection, as well as an athletics collection dubbed, 'BR Athletics'.