Baby Dior pops up in Miami

Dior has inaugurated a new pop-up shop in the heart of the Miami Design District highlighting its Baby Dior collection.

The space was inspired by a playground with fun and playful designs that provide endless entertainment. Welcoming visitors is a brightly colored van that is followed by a ball pit found upon entering, created to allow children to play while families shop.

The store opens with the Fall/Winter 2022 collection which was inspired by the south of France and designed by Cordelia de Castellane, artistic director of Baby Dior. Baby Dior includes ready-to-wear, as well as shoes, strollers and other items.

The opening follows the launch of Baby Dior pop-ins that have been opening across North America since earlier this year. Most recently, Baby Dior pop-ins opened inside the Saks Fifth Avenue flagship in Manhattan, and inside two Holt Renfrew department stores in Vancouver and the Yorkdale section of Toronto.

Baby Dior pops up in Miami

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