Authentic Brands inks Reebok distribution deal with Foot Locker

By

Benjamin Fitzgerald

Published
Feb 17, 2022

Authentic Brands Group (ABG) on Thursday announced it has entered into an new partnership with specialty sports retailer Foot Locker for the apparel and footwear firm's Reebok brand in the United States.

Under the agreement, Foot Locker will strengthen is assortment of Reebok products, exclusively carrying select Reebok footwear models for men, women and kids in its company-owned stores and e-commerce websites in the United States, including basketball footwear from Allen Iverson and Shaquille O'Neal in the United States.

​"We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand," said Jamie Salter, founder, chairman and chief executive officer at ABG.

"We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product."

Also part of the deal, ​Foot Locker will work with Reebok Design Group, Reebok's hub for design, development and innovation, and the supply of core product categories. 

"We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry renowned product," said Richard Johnson, chairman and CEO of Foot Locker. "This partnership builds on our commitment to elevate the customer experience, offer consumers high heat product from the biggest brands, and build collaborations with the biggest names in sneaker culture."

Foot Locker's rollout of the expanded Reebok assortment across the U.S. will commence in fall 2022.

Germany's Adidas AG announced the sale of Reebok to New York City-based ABG in August, 2021. The transfer of ownership of the Reebok brand from Adidas to ABG is expected to close in the first quarter, 2022.