Asos global brand director Williams moves to eBay UK to head marketing

By

Nigel TAYLOR

Published
Dec 2, 2020

eBay UK has has appointment former Asos global brand director Eve Williams to become the auction and retail giant’s chief marketing officer, with immediate effect.

Williams succeeds Gareth Jones, who left the business in March after five years to become chief marketing officer at Farfetch. She will be responsible for all of eBay UK’s marketing activity.

After joining Asos in 2013, she was made responsible for the fashion e-tailer’s marketing and customer programmes, creative, content, consumer communications and social output in 2016.

Rob Hattrell, head of eBay Europe said: “With all the change in the lives of consumers and the continued evolution of the e-commerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28 million people who shop with us today.

“Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.”

Williams added that she was joining eBay “at what feels like a hugely pivotal point”.

“More than ever before, customers are looking for value in their lives and eBay can offer them this every day. Our customers are also more conscious than ever about the opportunity to have a positive impact on the planet through buying and selling pre-loved items” she said.