American Eagle Outfitters and Beauty for Real launch summer-inspired capsule

By

Dani Greene

Published
Mar 28, 2016

American Eagle Outfitters has teamed with Florida's cosmetics brand Beauty for Real on a summer-inspired collection of cosmetics and personal-care items with an emphasis on natural beauty. The capsule debuted in early March at Aerie stores and e-commerce site.
 

The five-piece collection, called Aerie Real, features body balm, a bronzer and blush stick, a sea-salt based spray to give hair that beachy effect, several colors of lip gloss, and a body scrub for beach-ready skin. All products are available only at Aerie stores and the Aerie e-commerce store.
 
Munsell said during an interview with Aerie: “I recognized a need to address beauty from a more realistic point of view.  Both in terms of the way products are developed and produced and also the way they are presented to the consumer.  Great, natural ingredients, simple straightforward and functional packaging along with a more “real” approach to photography and models is our highest goal.”

Aerie for American Eagle Outfitters targets females between 15 and 25 years old, operates 148 stand-alone stores and is also sold inside American Eagle Outfitters stores.

Leslie Munsell, founder of Beauty for Real, has also collaborated with Aveda, and has worked with Giorgio Armani, Roberto Cavali and Zac Posen as a makeup artist.