American Apparel content with December sales

By

Olivier Guyot

Published
Jan 7, 2013

Dov Charney, CEO of American Apparel has been fighting hard to forget the company’s recent difficulties. "December represents our 19th consecutive month of positive comparable sales,” he was quoted in a press release. The Californian brand has reported sales of more than 63 million dollars this month, a 14% increase on December 2011. In-store sales are up 9%, lifted by a 59% percent rise in online sales. Wholesale sales rose also rose by 12%.

"We believe we can continue making store productivity gains and see comparable same store sales increase in all channels through 2013,” said the Canadian Charney. “Additionally, we expect to see corresponding improvements in gross margin through leverage of fixed overhead at the factory and store level."

Profitability, previously a major worry for the company, has yet to be specified. The preliminary figures for the calendar year 2012 show a progress of 13% in net sales to a sum of 617 million US dollars.