AllSaints launches in Japan with first store and online shop

By

Barbara Santamaria

Published
Apr 27, 2016

London-based premium brand AllSaints has officially launched in Japan. Following a successful brand presentation during Tokyo Fashion Week last month, the company has opened the doors of its first permanent Japanese store in Tokyo-Bay and launched the online shop AllSaints.jp.

The launches follow a strategic partnership with e-commerce expert Locondo to develop a digital experience tailored to the Japanese consumer. Locondo will also help All Saints develop its logistics offer, including localised free deliveries and returns and infrastructure.

Spreading across 3,000 sq ft, All Saints’ first store in Japan will house the new Spring 16 womenswear and menswear collections, as well as the full handbag range. ‘The Capital Collection’ features 50 sophisticated styles spanning totes and bucket bags to satchels and clutches.

The store, reflecting the signature AllSaints DNA with its iconic oak flooring and industrial steel rails and fixtures, will be also home to more than 30 variations of the brand’s leather biker jacket.