×
621
Fashion Jobs
DAVID JONES
Supply Chain Business Partner
Permanent · Melbourne
L'OREAL GROUP
Category Strategy & Execution Manager
Permanent · Melbourne
LOVISA
Expression of Interest - Regional & State Managers
Permanent · Miranda
DAVID JONES
CRM Digital Producer
Permanent · Melbourne
DAVID JONES
Sales Manager - Womenswear - Sydney Cbd
Permanent · Sydney
DAVID JONES
Loss Prevention Officer - David Jones Robina
Permanent · Gold Coast
L'OREAL GROUP
Social Communications Brand Manager- l'Oreal Paris
Permanent · Melbourne
L'OREAL GROUP
Credit Controller
Permanent · Melbourne
DAVID JONES
IT Project Manager
Permanent · Melbourne
DAVID JONES
Business Analyst
Permanent · Melbourne
DAVID JONES
Country Road Group - Project Manager - Store Design
Permanent · Melbourne
L'OREAL GROUP
Merchandising Brand Manager
Permanent · Melbourne
L'OREAL GROUP
Sales And Education Manager
Permanent · Melbourne
L'OREAL GROUP
Business Consultant - Kerastase
Permanent · Melbourne
DAVID JONES
Garment Technician - Witchery
Permanent · Melbourne
L'OREAL GROUP
National Account Executive
Permanent · Melbourne
JUST JEANS
Supply Coordinator - Just Jeans
Permanent · Melbourne
DAVID JONES
Assistant Support Manager - Loss Prevention - David Jones Parramatta
Permanent · Sydney
SHEIKE
Regional Manager - Vic
Permanent · Melbourne
L'OREAL GROUP
Area Manager Pharmacy - la Roche-Posay And Cerave
Permanent · Brisbane
MUNRO
Buyer's Administration Assistant
Permanent · Melbourne
CLINIQUE
Clinique - Consultant - Melbourne International Airport- Part Time
Permanent · MELBOURNE

Alibaba’s Group General Manager Europe departs

Translated by
Nicola Mira
Published
today Feb 11, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

For Alibaba, the European market is strategically very significant, being home to several interesting geographical demographics: Western Europe's affluent middle class, the emerging economies of Eastern Europe, and Turkey, gateway to the Middle East.


Alibaba’s Group General Manager Europe has left - Archiv


In other words, Europe is a key battleground in the market share war between Alibaba and its rival Amazon. According to German media however, Alibaba now needs to find a new chief of staff on the continent, as Terry von Bibra has left the group.

Von Bibra, formerly at Amazon and Karstadt, had been with the Chinese group since autumn 2015. Besides taking care of the German-speaking countries, von Bibra’s efforts were initially focused on Eastern Europe and Turkey, where he worked to boost Alibaba's reputation and attract vendors. At the end of 2016, he had been appointed Group General Manager Europe.

“Europe is a complicated market, and Alibaba is a complex platform — my job is to bring the two together,” said von Bibra in one of his most recent interviews, to Germany’s monthly Manager Magazin.

In Europe, Alibaba recently made headlines after building a huge logistics hub in Belgium, and there were even rumours that the Chinese group is mulling the acquisition of German fashion and luxury e-tail site Zalando. Alibaba is tackling Amazon head on, striving to attract new vendors to its e-marketplace, notably by applying lower commission rates than its US competitor.

In Spain, Alibaba is testing a physical retail presence, having opened a 700 sqm-plus AliExpress store in Madrid, and having also inked deals with the El Corte Inglès department store group and several Spanish brands. Step by step, the group now headed by Daniel Zhang is making headway in Europe.

Copyright © 2020 FashionNetwork.com All rights reserved.