After England, Oh My Cream heads to Belgium

By

Sarah Ahssen

Translated by
Cassidy STEPHENS

Published
Dec 14, 2022

After two store openings back to back in London in October and November, Oh My Cream the French concept store dedicated to "clean" cosmetic brands such as Susanne Kaufmann, Tata Harper or Cut by Fred among others, continues its international development. In the first half of 2023, probably in mid-March, the brand created by Juliette Levy in 2012 will open two stores in Brussels, Belgium.

In the Belgian capital, Oh My Cream will open a 66-square-meter store at 52 Avenue Louise, a space dedicated to the sale of products and which will not include a cabin for treatments.

The brand will also open an 80 square meter store at 10 rue Antoine Dansaert, this time with a cabin to showcase its wide range of products and services.

Oh My Cream has 22 stores in France and two in London, but does not report sales. However, before the pandemic, the company, backed by the Eutopia and Experienced Capital funds, had a turnover of 13 million euros.