Adidas launches new app, features exclusives and elevated content

By

Sandra Halliday

Published
Aug 28, 2020

Adidas has launched a new app called Confirmed that addresses the importance of the streetwear market and acts as a hub for the brand. It said that users “will have access to exclusive product drops alongside never-before-seen content and elevated storytelling”.

It builds on the foundations laid in 2015 by a previous iteration of the platform and brings in some of the brand’s top creators to “take a uniquely community-focused approach”.

The sports giant said: “Serving as our new hub for highly anticipated releases, app users will have exclusive access to a number of Adidas’s most-sought-after product drops such as Noah’s first collaborative collection, Sean Wotherspoon’s sustainable Superearth silhouette, and Craig Green Superstar sneakers shown on the catwalk in January 2020”.

And it added that it has “an acute awareness of the challenges that sneaker lovers face” so it will offer consumers “a fast, fair, and secure way to purchase highly desirable products by leveraging Adidas’s most up-to-date release mechanisms and state-of-the-art digital security”.

But the company claims it’s also more than just a destination for exclusive product drops and is focused on the digital experience as a priority. It will “be home to engaging stories from quick-fire listicles and interviews, to elevated storytelling and never-before-seen video. The platform will shed new light on the Three Stripes, bringing the untold stories of some of our most exciting releases to life”.

Content will be included from cultural influencers such as Jonah Hill, Blondey, Nigo and more.

The app is only available to US consumers at present.