Acne Studios taps Rosalía as campaign face

By

Benjamin Fitzgerald

Published
Oct 11, 2022

Swedish luxury brand Acne Studios unveiled on Friday its new Fall/Winter 2022 campaign starring Latina songstress, Rosalía as its new brand face for the collection.

Lensed by Dutch photographer Paul Kooiker, the fall 2022 campaign was shot in the Spanish singer's hometown of Barcelona and captures the star as a historical icon, modelling key pieces from the collection, including a leather trench coat, an oversize blazer, patchwork denim and oversize black boots, as well as a double-breasted maxi leather waistcoat.

Accessories to feature in the campaign include an upside-down sunglasses, bags coated in cow hair, high leather boots, and belts and jewels.

​“The fall collection was a collage of different ideas and feelings, so we wanted to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment,” said Jonny Johansson, creative director of Acne Studios, in a statement.

“We felt Rosalía the perfect fit because she has a unique ability to shape-shift through time, history, and culture, all with a contemporary lens. Meanwhile there is a timelessness, brutalism and elegance to Paul Kooiker’s work that felt right for the mood of the campaign.”

The Acne Studios campaign reveal comes on the back of a celebrity-packed runway show at Paris Fashion Week, where the European brand unveiled its Spring/Summer 2023 collection in front of Kylie Jenner, marking ten years in the fashion business.