ASOS to open new tech hub in Northern Ireland

By

Sandra Halliday

Published
Sep 28, 2021

Fashion e-tail giant ASOS is to invest £14 million in a new Tech Hub in Belfast and create 184 new jobs over the next three years, the company said on Tuesday.

The new Belfast hub will be operational in early 2022, with 52 dedicated roles in the first year, growing to 184 by 2024, with recruitment already underway for roles including engineering and data science.

The creation of the new hub is part of the wider strategic plans for the ASOS tech team to support its ongoing growth.

The new jobs will contribute almost £6.5 million in additional annual salaries to the area.

ASOS CEO Nick Beighton said: “As a rapidly growing business at the forefront of online retailing, we’re continually investing in our technology capabilities. Our new hub will provide us with cutting-edge tech expertise to support future growth. Belfast has a wealth of tech talent and we’re excited to be establishing a permanent base in such a vibrant city.”

Although it’s only just been announced, to help secure this project, the Invest Northern Ireland programme has been working with ASOS since 2017 and has offered almost £1.2 million of support towards the new software engineering roles. Meanwhile The Department for the Economy is funding pre-employment Assured Skills Academy training of almost £1 million over three years.

It underlines the importance of tech hubs to many regions globally and how keen local governments are to attract such developments. ASOS itself is based in London.