​Koovs beats 2015/16 target with sales soaring by 189%

By

Barbara Santamaria

Published
Apr 5, 2016

Koovs, the London-based online retailer focused on the young Indian market, said sales for the financial year to 31 March 2016 jumped by 189% to £10 million.

The company’s strategy continued to deliver growth in brand awareness and traffic to the website, which now enjoys more than a million visits a week. Website visits increased by 110% in the period and conversion by 55%, resulting in more than a three-fold increase in the number of orders shipped.

"The business has achieved strong growth in volumes, ahead of our target for the year,” said Mary Turner, CEO of Koovs. “Our focus is to bring affordable western fashion to the growing urban, aspirational, youth movement in India - a market which represents 75% of all online transactions across India.”

The e-tailer, which has a number of designer collaborations under its belt, announced a partnership with London illustrator Hattie Stewart, whose graphics will be incorporated into Koovs’ autumn 2016 collection.

"It is incredibly exciting to be working with such a young, energetic and growing company like Koovs. They have vibrant and fun-loving customers and it's so exciting to see London designs hitting the streets of India," she said.

Simultaneously, the brand is launching its sixth designer collaboration with Paris-based designer Manish Aurora, building on successful collections from Henry Holland, Giles Deacon, Pankaj & Nidhi, Nikhil Chinapa and Mawi.