For its first ever show, the Italian sportswear brand presented a very convincing collection at Milan Fashion Week on Monday, subtly combining logos and updated vintage pieces to wow its audience. Mission accomplished!
Björn Borg has named Jens Nyström as new CFO as Daniel Grohman prepares to take up the position of business development director. Both Nyström and Grohman will assume their new responsibilities in the autumn.
Underwear-to-active brand Björn Borg said that sales and operating profit both rose in the latest quarter to the end of September as the firm ramped up its PR efforts and they've paid off with a boost from Lady Gaga.