1 937
Fashion Jobs
UNILEVER
Health & Wellbeing Regulatory Affairs Assistant Manager
Permanent · NORTH ROCKS
BULGARI
Sales Administrator
Permanent · SYDNEY
H&M
Facilities Manager
Permanent · SYDNEY
NIKE
Technical Operations Specialist - Pacific
Permanent · MELBOURNE
BOARDRIDERS
Anz Business Intelligence Manager
Permanent · BYRON BAY
SAINT LAURENT
Saint Laurent Finance Manager Anz
Permanent · SYDNEY
COTY
Influencer Marketing Manager (Rimmel & Maxfactor)
Permanent · SYDNEY
UNIVERSAL STORE
Area Sales Manager - Newcastle Region - Newcastle Region
Permanent · NEWCASTLE
THE JUST GROUP
Digital Marketing Coordinator
Permanent · MELBOURNE
LOUIS VUITTON MALLETIER
HR Business Partner
Permanent · SYDNEY
PORTMANS
Planner - Portmans
Permanent · MELBOURNE
L'OREAL GROUP
Supply Chain, Operations & IT HR Manager
Permanent · MELBOURNE
L'OREAL GROUP
Business Consultant - Redken & Pureology
Permanent · MELBOURNE
SSC WATCH & JEWELRY
Human Resource Business Partner
Permanent · SYDNEY
TIFFANY & CO
Visual Merchandising Specialist | Full-Time | Melbourne
Permanent · MELBOURNE
FASHION GROUP
Senior Human Resources Manager, Oceania
Permanent · SYDNEY
TIFFANY & CO
Visual Merchandising Manager, Anz | Full Time
Permanent · SYDNEY
TIFFANY & CO
Operations Coordinator | Full-Time | Collins Street
Permanent · MELBOURNE
JUST JEANS
Product Manager - Just Jeans
Permanent · MELBOURNE
JUST JEANS
Junior Product Manager - Just Jeans
Permanent · MELBOURNE
HENKEL
Sales Representative (Nsw)
Permanent · CHATSWOOD
HENKEL
Sales Representative (Vic/Tas)
Permanent · MELBOURNE
Published
Nov 28, 2017
Download
Download the article
Print
Text size

ShopperTrak: Black Friday foot traffic slower than last year, online sales up 17%

Published
Nov 28, 2017

Despite stores trying to kick off holiday shopping earlier this year on Thanksgiving day, data released by ShopperTrak shows foot traffic to stores on Thanksgiving and Black Friday was down 1.6 percent from last year.


Foot traffic in stores was down 1.6% from last year on Thanksgiving and Black Friday


Store traffic on Black Friday itself dropped 1 percent over last year. Instead, consumers have been increasingly turning to mobile devices to shop for the entire month of November. Adobe Insights reported $5.03 billion dollars of online sales for Black Friday, a 17 percent increase of online shopping from last year.

Brian Field, senior director of advisory services for ShopperTrak, said "We know that opening on Thanksgiving Day was merely pulling shopping visits from Black Friday, as opposed to creating an additional opportunity for shoppers to hit the stores."

Adobe Insights found 37 percent of Black Friday purchases were made from mobile devices. Traditionally, Black Friday was viewed as the busiest day in brick-and-mortar retail. The slight dip in foot traffic on a formerly strong in-store day shows how consumer preference is changing in favor of online platforms.

Field acknowledged the "significant amount of debate surrounding the shifting importance of brick-and-mortar retail." He said ShopperTrak remains optimistic with the bulk of holiday shopping season ahead "that physical retail is still highly relevant."

Field added that when done right, brick-and-mortar can still be profitable.

Copyright © 2024 FashionNetwork.com All rights reserved.