Pure London & Caryn Franklin launch Power of One campaign

Pure London and British fashion commentator, activist and professor of diversity, Caryn Franklin M.B.E. MSc (Psych) MBPsS, have launched the Power of One campaign and a set of pledges for the industry and individuals to adopt. They plan to promote the United Nations’ Sustainable Development Goals, also known as the Global Goals.

Designed to galvanise the fashion industry into making it more ethical and sustainable, Power of One champions individual actions and invites small changes in the way the fashion industry produces, consumes, and reuses clothing to collectively make a substantial difference to the effect they are having on the world, the people living and working in it and the natural environment.

Julie Driscoll, managing director of Pure London said: “Guided by the Global Goals, and in particular Goal 12 targeting Responsible Consumption and Production, we want to give people the power to speak up, to make a small change towards a better future, without having to take the full force. Whether it’s giving up plastic spoons or recycling old clothes, it’s about taking baby steps and making one achievable change... Activist, disruptor, and feminist Caryn is the perfect partner to support and help champion this campaign and challenge fashion behaviours and processes.”

Caryn Franklin said, “No voice is too small. We need to discard the taboos, to take a 360-degree approach to sustainability and what it means.”