Published
Aug 9, 2016
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Nike debuts Unlimited Courage film

Published
Aug 9, 2016

Nike's new film, Unlimited Courage, shares the story of Chris Mosier who is the first openly trans athlete to compete on the US National Team.

Screenshot from Nike's "Unlimited Courage"


“We are connecting with consumers and narrowing the distance between elite athletes and everyday athletes,” explained Nike’s Chief Marketing Officer, Greg Hoffman. “We want to inspire athletes everywhere to dream bigger, break their own barriers and be the best they can be.”

Mosier has become a cultural phenomenon as the first openly trans athlete to earn a spot on the US National Team for duathlon.

Born female, Mosier explains his journey and ties to Nike.

Mosier said, “Being the first trans man on a U.S. men’s National Team was a dream come true for me. Everything that I’ve done in the last five, six years since I started to transition, has been with a 'Just Do It' mindset. I didn’t know if I would be competitive against men; I just did it. Every success that I’ve had since then has shown me that anything is really possible.”

Unlimited Courage is the 3rd film in Nike's Unlimited campaign, following Unlimited Future and Unlimited You. The previous 2 videos have racked up over 260 million views globally.

In addition to the film series, Nike Unlimited consumer activations are taking place in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai and Tokyo.
 

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