MyTheresa launches Off-White capsule with first 3.0 sneaker for women

By

Sandra Halliday

Published
Oct 17, 2017

MyTheresa is gearing up for the launch on Wednesday of its exclusive capsule collection with hot of-the-moment label Off-White. The two have teamed up for a shoe and accessory collection that will be available exclusively at the Neiman Marcus-owned owned e-tailer worldwide.

MyTheresa has been one of the most active one the major luxury e-tailers on the luxury link-up front this year and has struck special collection or special campaign deals with Prada, Stella McCartney and Valentino to name just a few.

One key feature likely to attract shopper attention from the Off-White collab is the fact that the brand’s 3.0 men’s sneaker has been imagined for women for the first time.

The new shoe comes with a tone-on-tone white leather and fabric upper and features black “Sample” lettering stamped on the side. It comes in three different accent colours.

The collection also includes an industrial belt, a binder clip bag and a sculpture bag. The binder clip bag features black and white diagonal stripes and the option to choose between the orange and yellow industrial bag straps. The sculpture tote in white leather has black edges and printed "Sculpture" lettering at the front. It can be combined with three different shoulder straps: a yellow industrial strap, and orange industrial strap, or a thin white leather strap.

MyTheresa is backing the launch with a campaign featuring influencer street style images that strongly reflect the Off-white brand profile.

"This collection of accessories and sneakers are core to the brands DNA and represent the balance of street and chic,” said Off-White Creative Director Virgil Abloh.