Fashion e-tailer Atty opens summer concept store in West London

By

Barbara Santamaria

Published
Jul 13, 2017

Online fashion retailer Atty has teamed up with influencer consultancy Genies List to co-curate a seasonal concept store on King’s Road this month.

Stocking a range of summer essentials such as swimwear, baskets, jewellery, shoes and ready-to-wear, the pop-up concept introduces a carefully selected mix of brands and upcoming designers including: Atty London, All Things Mochi, Octavia Hix, Sixty Ninety, NINI Molnar, I+I Jewellery, Joyis London and more.

The 2,485 sq ft seasonal store also offers a variety of events including late-night shopping days, bloggers breakfast and a free weekly yoga class.

Hannah Grievson, commercial property manager at Sloane Stanley said: “We are delighted to welcome this innovative and exciting collaboration between Atty London and Genies List which will deliver a unique mix of designers to King’s Road.  We are always delighted to attract retailers with a distinctive experiential offer which we feel is a vital component to creating a compelling retail and leisure destination.”

Alexandra Pop, founder of Atty London, added: “Securing prime space on a parade that attract a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store. We were impressed by the estate’s portfolio of fashion and lifestyle brands and focus on attracting premium and distinctive designers that offer shoppers something special. We are therefore delighted to be joining the Chelsea retail community and interacting with both new and loyal customers.” 

The summer pop-up launched on 10 July and will remain open until the end of the month at 227-229 King’s Road. It joins the recently opened UK showroom of interior design specialists Silvera on the King’s Road.