Eleven Paris relaunches with pop-up shop at Paris' Citadium department store

By

Tanissia Issad

Translated by
Nicola Mira

Published
Feb 15, 2018

French streetwear label Eleven Paris has set up shop for three weeks on the first floor of the Citadium department store in Paris, to showcase its collection in collaboration with the US National Football League (NFL).

Last autumn, the brand set out to relaunch, after the Vog group bought part of its assets in June 2017. Since then, Eleven Paris has created two collaborations with Sergio Tacchini, and has picked Pamela Anderson as one of its brand ambassadors. The label's latest collection consists of T-shirts, sweatshirts and bomber jackets decorated with the names and logos of the most popular teams in American football.

The Citadium pop-up store that will be promoting the collection for three weeks confirms the firm's willingness to expand. The label currently operates eight shops in France - four of them in Paris - and is available at over 1,000 stores worldwide, including in Dubai, Lebanon, the USA and Vietnam. For the next two years, its objective is to establish a presence in all the main cities in France and Europe, among them London, Berlin, Madrid and Brussels.