Published
Nov 7, 2012
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Asos launches online Christmas campaign

Published
Nov 7, 2012

The online retailer has called upon singer Elle Goulding, model Charlotte Free and hip-hop artist Azealia Banks to star in a Christmas campaign aimed at social media networks.


Preview of the Asos Christmas campaign

The campaign can be followed with the Twitter hashtag #BestNightEver, which doubles as the name. The three stars will be giving interviews, posting photos and videos and offering fashion and beauty advice through Instagram, Facebook and other popular social media sites.

Asos carries over 50,000 products from different brands coming from Britain, America, France, Germany, Spain, Italy and Australia. In July, the online retailer claimed to have 8.7 million users and 16.6 million visits from individual users each month.

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