AllSaints inks accessories licensing deal with GBG

By

Barbara Santamaria

Published
Feb 14, 2018

AllSaints has signed a multi-year global license agreement giving Hong Kong-based Global Brands Group the right to design, manufacture and market an array of accessories under the AllSaints brand.

The deal includes shoes for men and women, socks, cold weather accessories, belts, and costume jewellery, the contemporary British brand said.

The first season to launch under Global Brands’ direction will be autumn 2018, with plans for global distribution including AllSaints retail stores and major department stores.

William Kim, CEO of AllSaints, said: “Globally, we know that our customers are very keen to connect with our brand across multiple product categories. We anticipate the first collections to be available in the fourth quarter of this year.”

AllSaints currently sells footwear and small leather accessories such as cardholders alongside its main fashion collections. It rolled out its first handbag line in 2015.

“With its innovative, contemporary designs and independent spirit, AllSaints is a perfect addition to our strong portfolio of leading consumer brands,” said Jarrod Kahn, President of Accessories and Home at Global Brands Group.

“As a brand that resonates with consumers globally, we see significant opportunities for growth, and look forward to leveraging our expertise to maximize its potential.”

AllSaints has over 240 directly-operated stores, franchise stores, concessions and outlets in Europe, North America, Latin America, Asia and the Middle East.